Pearson Retention Marketing Manager in Columbia, Maryland

Retention Marketing Manager


At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always reexamining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology—and each other to surpass these boundaries—we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Pearson’s Online & Blended Learning K-12 group provides high-quality, highly accountable online education solutions to schools, school districts and students in grades K-12. It serves families and schools with a variety of digital learning and online school solutions including Connections Academy, International Connections Academy, and Pearson Connexus. The group, formerly known as Connections Education, is based in Columbia, Maryland and has been named a “Top Workplace” by the Baltimore Sun for three consecutive years and a “Best Place to Work” by Baltimore magazine. Recognized for its outstanding curriculum, high-quality teachers and leadership, Pearson Online & Blended Learning is committed to expanding quality education through technology, and helping students achieve both academic and personal success.

.Position Summary:

Working from our office in Columbia, MD, the Retention Marketing Manager will work directly with the Vice President, Family Marketing and be responsible for defining and managing the company’s retention program to retain existing families across all lines of business at Pearson’s Online and Blended Learning division. The person in this position must have experience across marketing channels such as email marketing, SMS, content marketing and partnership development plus an in-depth understanding of the full consumer lifecycle journey. In addition, the Retention Marketing Manager should have a proven track record working with cross-functional teams, managing multiple projects simultaneously, and analyzing and reporting on performance. This key team member should be a high energy, self-starter with the ability to come up with big ideas to drive change across the organization.

Primary Responsibilities:

Define the company’s retention strategy and implement programs to drive long-term customer engagement

  • Work cross-functionally with Family Support and School Services teams to implement and manage the retention strategy

  • Actively engage with key business functions across the organization to deliver insights and develop action plans to improve customer retention and communication strategy

  • Oversee execution of retention strategy including communications plan, evaluating customer feedback and creating a plan to circulate and implement feedback to inform marketing campaigns, retention programs and overall communication strategy

  • Champion the awareness and understanding of customer feedback to improve the customer experience across the organization

  • Develop partnerships with national and local organizations to provide opportunities for students and families

  • Identify, evaluate and manage loyalty partnerships

  • Interface with school based points of contact to facilitate and coordinate communications of retention programs

  • Develop and manage communication best practices and resources for school use in partnership with School Services and Family Support teams

  • Use consumer insights to create and implement innovative concepts that deliver results.

Work with the Family Analytics team to define and implement retention campaign tracking and measurement

  • Work with Brand and Creative teams to define content strategy and oversee execution of assets and content for retention efforts across multiple channels

Responsible for ensuring all campaigns deployed are tagged correctly to track leads and ROI in Google Analytics

Other duties as assigned




Bachelor’s degree required

Minimum 7-10 years of experience managing retention programs, with specific focus on marketing campaigns

  • Comfortable with driving change across an organization

  • Must be a creative and strategic problem solver

  • Able to easily manage both strategic/conceptual ideation phase and tactical/executional testing phase

  • Project management experience from project creation through implementation

  • Excellent cross-functional collaboration skills with the ability to build strong relationships internally and externally

Understanding of online marketing best practices and platforms

Excellent written and oral communication skills, with exceptional attention to detail

Strong commitment to timelines, accuracy and professionalism

Team player and positive attitude in a results-driven environment

Extensive knowledge of online and mobile marketing landscape and trends

Data-driven approach and strong analytical skills

Ability to work in a fast-paced, changing environment with all levels of management

Pearson Online & Blended Learning is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide to our employees the ability to work from anywhere, anytime. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-MD-Columbia

Work Locations: US-MD-Columbia-Grantchester Merriweather 10960 Grantchester Way Two Merriweather Columbia 21044

Job: Marketing

Organization: North America Connections

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Dec 5, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1815915

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.