Pearson Implementation Analyst in Columbia, Maryland

Implementation Analyst


At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Position Summary:

Working primarily from our office in Columbia, MD, the Implementation Analyst will be a key member of the Family Analytic’s team that drives strategic recommendations to improve marketing and lead generation efforts in support of Pearson Online & Blended Learning's student enrollment goals. This role is heavily involved in ensuring the success of the Analytics Team by implementing seamless Google Analytics tagging and tracking through Google Tag Manager. The ideal candidate will have hands-on experience with the instrumentation of websites/apps using GA and GTM to ensure proper measurement is in place to discover and clearly communicate actionable digital insights to a range of stakeholders.

Primary Responsibilities:

  • Ensure that all Online & Blended Learning sites are effectively (and accurately) tagged for reporting and analytical capabilities by managing the testing, QA, QC, debugging and documentation of tagging and tracking code to ensure the integrity and accuracy of all online and web analytics data.

  • Proactively identify current and emerging gaps in the digital analytics data capture strategy and provide recommendations to address and evolve capabilities.

  • Guide key stakeholders in the appropriate implementation and validation of new tracking requirements and fixes, and ensure existing tracking remains intact.

  • Stay abreast of emerging web measurement tools, strategies and trends; continue to educate self analytically, technically and technologically

  • Build strong relationships with internal teammates across key departments including Marketing, IT, Creative and UX as well as with external agency partners



  • 2-5 years implementing Google Analytics required

  • 2-5 years experience with a tag management platform required (GTM preferred)

  • Experience in working with both manual and tag management analytics implantations and common troubleshooting tools, including Developer Tools, Tag Assistant, or GA Debug

  • Knowledge of Web markup and front-end Web development in HTML5, CSS3, or JavaScript

  • Experience with analytics strategies across multiple sites and apps, diverse platforms, and high-traffic sites preferred

  • Knowledge of general Web best practices in SEM, SEO, and UX

  • Experience with BigQuery is a plus


  • A team player with the ability to communicate effectively, influence cross-functionally and develop solid working relationships across multiple levels and organizational boundaries is required

  • Demonstrated ability to interpret and communicate findings to technical and non-technical audiences

  • Technical knowledge of web analytics, including website and URL tagging and tracking

  • Ability to communicate requirements to web developers

  • Ability to prioritize and manage multiple assignments concurrently, perform well under pressure, and meet deadlines, while ensuring acute attention to detail and accuracy

  • Project management skills with the ability to lead and influence cross-functional teams.


Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-MD-Columbia

Work Locations: US-MD-Columbia-Grantchester Merriweather 10960 Grantchester Way Two Merriweather Columbia 21044

Job: Marketing

Organization: North America Connections

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Jan 9, 2019

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1900310

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.