Pearson Marketing Manager, K-8 Social Studies in Boston, Massachusetts

Marketing Manager, K-8 Social Studies

Description

As we move into 2019, Pearson’s K-12 Social Studies group will continue to create the top social studies programs for elementary and secondary classrooms. Using real-life interactive lessons, research-based instruction & a wealth of reliable teaching tools, programs like Next Gen Social Studies have become the most powerful social studies programs available. If you are an experienced Marketing Manager with an extensive background in Social Studies & K-12 publishing, we want to speak with you!

The K-8 Social Studies Marketing Manager provides strategic direction, marketing planning and execution, and operational support for the K-8 Social Studies product line.

Responsibilities include planning for products; researching market data to support development decisions made by the product line leadership; and working with the cross-functional team to ensure a successful execution of the product line strategy. The K-8 Social Studies Marketing Manager is responsible for tracking competition and market trends, and utilizing this information when creating product messaging that portrays his/her programs in the most competitively advantaged manner. The K-8 Social Studies Marketing Manager will also develop online and print-based marketing promotions, and marketing campaigns, utilizing tools such as Direct Response Marketing, Print Ads, and Public Relations. This position is responsible to ensure that key product features and competitive differentiators are adequately described to both customers, and the Field Sales team. This position is responsible for successful development and implementation of national and/or state-specific campaign marketing plans to support the K-8 Social Studies product line. This position will work closely with the sales teams and will need to provide daily support, information, and training.

The K-8 Social Studies Marketing Manager will also:

  • Participate in the development of the long-term strategic plans for product line(s)

  • Participate in product planning and development work in collaboration with product development teams to ensure timely delivery of market leading offerings

  • Gather and analyze data to support the decision-making process for product plans

  • Monitor and assess market and competitive trends and customer needs

  • Communicate with customers, management, internal departments, and sales to coordinate overall marketing and product development efforts in accordance with company goals

  • Manage the development of all sales and marketing collateral including digital marketing pieces such as email, social media, and website develop

  • Ensure that Sales remains informed of all product information and updates

  • Ensure that the daily operations for marketing are maintained

  • Train Sales Representatives, Sales Managers, Specialists, and Customer Service on the complete K-8 Social Studies product line,

  • This position may manage one or more Marketing Specialists, providing guidance including direction on assignments, review of projects, and performance evaluation.

Qualifications

Requirements

  • 4 years work experience as a Marketing or Product Manager required

  • Experience in the Social Studies market is preferred, if possible as a teacher

  • Experience in K-12 educational publishing and e-learning highly preferred

  • BA/BS in related field required, Master’s of Business Administration, preferred

  • Strong track record of working on cross-functional teams required

  • Demonstrated ability to effectively manage projects required

  • Strong verbal and written communication skills required

  • Strong interpersonal skills required: Must be able to interact successfully with customers, sales team, product development team, and product management team

  • Good time management skills and organizational skills required

  • Experience in online marketing techniques required , including email, social media, product demos (such as Brainshark or Camtasia) required

  • Provenability to work in a fast-paced, deadline driven, collaborative climate required

#LI-JDM

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-IL-Glenview

Other Locations US-MA-Boston, US-NJ-Hoboken

Work Locations: US-IL-Glenview-1900 E. Lake 1900 East Lake Avenue Glenview 60025

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Oct 29, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1814483

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.